Press-centre

22 april 2024

From April 18 to 20, visitors to the 26th International Exhibition and Fair of Tourist Services “Vacation-2024” in Minsk could familiarize themselves in detail with the industrial tourism services that BELAZ offers its guests.

The company’s exhibition stand in the capital’s Minsk Arena complex presented current excursion programs, new offers and the tourism potential of BELAZ. As always, there were many people who wanted to take a virtual tour of the production facilities of a global manufacturer of quarry equipment using VR glasses.

Being the flagship of the development of industrial tourism in Belarus, our company constantly strives to improve the quality of the tourism services provided, so that every connoisseur of industrial travel can say: I will definitely come to BELAZ and not alone - with children, grandchildren and friends.

As part of the extensive program of the «Vacation-2024» exhibition, the Second International Tourism Forum was held, one of the speakers of which was Alina Troinich, head of the industrial tourism department of the strategic development department of BELAZ. She shared with her colleagues the enterprise’s rich experience in promoting industrial tourism, plans for the development and formation of new tourism products.

There really was something to share: in early April, BELAZ was visited by the 250,000-th tourist since the start of the “BELAZ – Brand of Belarus” project in 2015. Only for the last year, the number of visitors to BELAZ increased by one and a half times - in 2023, more than 51 thousand tourists visited the plant. Today, the company is doing a lot of work to expand the range of tourism services, excursion routes, create new photo zones, interactive children's locations, and expand the range of branded products.

The "Vacation-2024" exhibition is an international business platform where countries and regions demonstrate their new products in the field of tourism, meet partners, establish new business contacts and discuss industry trends. This year, more than 300 exhibitors from Belarus, Russia, Cuba, Turkey, Turkmenistan, Uzbekistan, Kyrgyzstan, and Palestine took part in the exhibition. For its great contribution to the development of industrial tourism in the country, BELAZ has more than once received diplomas from the largest tourism exhibition in Belarus in the “Tourism and Leisure” category.