Press-centre

2 april 2025

OJSC “BELAZ”, having significant experience in brand image management and its promotion on the Internet, independently developed and held a training seminar for employees of BELAZ-HOLDING enterprises supervising information and advertising services. The event, which took place on March 28, was dedicated to the development and promotion of company brands using websites and marketing tools in social networks.

“Clearly structured work in the Internet space aimed at increasing brand recognition is one of the key factors in increasing the competitiveness and profitability of an enterprise in modern market conditions,” said Aliaksei Grachou, Deputy General Director for Strategic Development and Corporate Management of OJSC “BELAZ”, in his opening remarks.

Based on a deep analysis of communication channels with consumers, BELAZ representatives analyzed the structure and content of news sections of websites, accounts of subsidiaries in social networks from the point of view of effective positioning of manufactured products and competent placement of accents on their competitive advantages.

During the seminar, together with BELAZ-HOLDING enterprises, not only shortcomings were analyzed using real examples, but also specific solutions and recommendations were proposed for changing approaches to strengthening their presence in the online space with a focus on creating a positive image of their enterprises, recognition of manufactured products and, as a result, increasing sales.

OJSC “BELAZ” will continue the practice of organizing such seminars for subsidiaries and branches in order to improve the efficiency of their activities, implement best practices and achieve high results.