Press-centre

23 february 2024

Industrial tourism at BELAZ plant continues to gather pace – having exceeded its own records of visitors number achieved in 2019 and having overtopped the figures of 2022 almost by 20 000 tourists. What was the industrial tourism at BELAZ plant of 2023 like? It equaled to more than 51 thousand people, 1700 tours and several thousand tourists experiencing vivid emotions while driving the huge truck.

Working constantly at upgrading the products quality, BELAZ cares for other aspects as well, including industrial tourism promotion, leveling up the tourist services, hence contributing to strengthening the positive image and recogniziability of BELAZ trade mark at the world scene. Modern amateurs of industrial journeys tend to call for active cognitive recreation, immersing into the subject so as to get bright impressions and emotions. That is why a lot of tourists use our unique offer – to see with their own eyes how and where the well-known Belarusian giants are made.

Basing on the results of 2023 the enterprise was visited by 51 595 tourists, the number that exceeds the figures of 2022 by almost twice. According to the statistics, more than 4 300 admirers visited Belaz trucks native land. For the last year more than 1700 tours were given, which is 42% more than in 2022. One of the most popular activities among our guests is to have a ride in a cab of a huge BELAZ truck. Around two thousand times – that is the figure indicative of tourists driving in the cab of a huge dump truck. In total, fr om the initial stage of the “BELAZ- is Belarusian brand” project implementation more than 240 thousand visitors from Belarus, Russia and other countries of near- and far-abroad countries have had the possibility to appraise de visu the scale and uniqueness of our enterprise.

BELAZ stays strong in the pursuit of its goals. Thanks to the chosen strategy of industrial tourism development and promotion, the growing demand for visiting our enterprise is being observed, the touristic potential of which is really high. The today’s industrial tourism principle is quite simple: what was good yesterday, today is not enough. Today it is becoming more complicated to correspond to the high demands of tourists, and moreover, to expect “wow effect” from visitors, offering only classic tours, wh ere people can get acquainted with the history of the plant and the manufactured products. It is absolutely necessary to keep on being creative, surprising and inspiring!

By now with this perspective a lot of work is being done for forming new touristic products, expanding the range of services, thematic excursion routes, preparation of interactive games and locations for kids and uncommon photo zones, enlarging the assortment of the branded products. For the comfort of tourists the plant visiting is organized on a daily basis from 8.00 till 20.00, upon preliminary agreement on the date and time of visit via the excursion call –center (+375 1775 2-79-79 и +375 29 170-79-79).