Press-centre

12 february 2026

For BELAZ, the development of industrial tourism is first and foremost a way to demonstrate the power of engineering and the real scale of creative work. By implementing a well-thought-out strategy in this direction, the company gives each guest the opportunity to feel the spirit of the Belarusian industrial giant. We strive not only to show the production, but to demonstrate the leadership of the brand through the personal experience of visitors, making the BELAZ brand recognizable and close to hundreds of thousands of people. By investing in tourism, the company demonstrates to the world not only its achievements, but also the transparency of its production processes.

One of our tasks is to create a technological environment that will be not only informative, but also emotionally charged. That is why we prioritize unique services that have no analogues: from visiting the world's only assembly line for super-heavy vehicles and the opportunity to climb onto the deck of a 450-ton Guinness Book record holder to take a drive in the cabin of a real 90-ton dump truck. We give people the opportunity to feel the pulse of live production, turning an ordinary excursion into an exciting journey into the world of steel titans.

Last year was the most successful in the entire ten-year history of industrial tourism at BELAZ: the company received 81,332 tourists, which makes our company the undisputed leader among Belarusian industrial giants. For comparison, a year earlier, the number of guests was 57,872 people, and the total flow for the entire duration of the project has already exceeded 380,000 people. The geography of interest in the Belarusian mining equipment covers the whole world: in 2025, the plant was visited by guests from Russia, Lithuania, Germany, India, Kazakhstan, Uzbekistan, Tajikistan, Iran, Turkey, China and African countries. A total of 2,713 tours were conducted, which is 400 more than in 2024. It is worth noting that more than 8,900 people have fulfilled their dream of driving in the cab of a dump truck.

Continuing to improve this experience, BELAZ is constantly expanding the boundaries of what is possible. Last year, the opening of an 8000-square-meter exposition of our equipment was an important step towards creating a full-fledged exhibition ecosystem. An even more ambitious project is ahead: the opening of an interactive observation site for the production of superheavy vehicles, which will allow our guests to personally observe the process of creating legendary dump trucks. We are sure that this location will be of particular interest to our young tourists, who will be able to take part in exciting quizzes, hold real BELAZ parts and working tools in their hands. It should be noted that of the 81,000 visitors to the plant last year, more than 30,000 were representatives of the younger generation. Today, industrial tourism is much more than just an entertaining walk through the workshops and the factory museum. It is also an important strategic career guidance tool. BELAZ's projects motivate young people to make an informed choice of future professions in mechanical engineering, and the company is given the opportunity to build a personnel policy for the future.

Such serious indicators are a clear confirmation that BELAZ is successfully coping with its main task: to be not only a world leader in the production of vehicles, but also a powerful center of attraction, capable of giving people sincere admiration for the scale and success of the Belarusian heavy machinery industry.

We remind you that a visit to the enterprise for tourists is organized daily from 8.00 to 20.00 with mandatory preliminary approval of the date and time of the visit through BELAZ excursion call center (+375 1775 2-79-79 and +375 29 170-79-79).